Viewers have slammed McDonald’s over its new Christmas advert after some fans claimed they were left feeling “depressed” after watching it.
Fans of the burger chain said they had been left in tears over the advert which sees a mum trying to get her teenage son to enjoy the spirit of Christmas once again.
The chain released the much-awaited video on November 11 and it has gone viral on social media.
The animated ad sees a grumpy teenager refuse to decorate the Christmas tree, in favour of playing video games.
And while we see his inner child rejoice at a Christmas market, he refuses to let it show externally.
But he begins to thaw after the pair pick up at a meal at a McDonald’s drive thru, along with a bag of ‘reindeer treats.’
The taste of the burger brings him back to being a child and he finally relaxes and suggests that they decorate the tree.
In the final scene, the family can be seen snuggled up on the sofa surrounded by Christmas cheer.
But some viewers weren’t impressed by the advertisement, describing it as “depressing” and “miserable.”
One man replied: “The most depressing holiday commercial I’ve ever seen. Wow. You actually had meetings about this and moved forward.
“Okay. No more McDonald’s for me.”
Another moaned: “Why are so many McDonald’s adverts about the parents of miserable children?” to which one person replied: “God it’s so bleak isn’t it.”
One woman replied: “A bit depressing. I realise that the sour kid cheers up but the music’s still miserable.
“Why is he so moody? Is the little boy trapped in his stomach not being fed?”
But, despite this criticism, many viewers still shared their love for the advert.
One woman commented: “Omg its just a McDonald’s advert but why did I find it so lovely. I’m sure one you become a mum you become soft.”
Another agreed, adding: “For every parent who wants their growing kids to still have the magic of Christmas! #understatedcuteness.”
McDonald’s Michelle Graham-Clare added: “Our heart-warming tale of Tom and his mum aims to reignite the magic of Christmas across the UK and Ireland this winter.
“That moment as the pair reconnect over the reindeer treats, saved from their trip through the Drive Thru, represents the common truth of children determined to grow up but swept up by the festive spirit.
“I am sure it is a feeling that will be familiar to so many families and in this year we are proud to be spreading some much-needed Christmas cheer with this multi-channel campaign.”